Expedia Group, Inc. operates as a leading online travel company, providing a comprehensive platform for booking a wide array of travel services worldwide. It functions through three primary segments: B2C, B2B, and trivago. The B2C segment encompasses Brand Expedia, offering full-service online travel products including flights, hotels, and packages; Hotels.com for lodging reservations; Vrbo, a marketplace for vacation rentals and alternative accommodations; and other brands like Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com, and CarRentals.com. The B2B segment supplies travel technology and inventory to airlines, offline travel agents, online retailers, corporate travel managers, and financial institutions, enabling them to enhance their offerings with Expedia Group rates and availability. The trivago segment operates hotel metasearch websites, directing referrals to online travel companies and service providers. Additionally, Expedia Group, Inc. supports brand advertising via online and offline channels, loyalty programs, mobile apps, search engine marketing, social media, and personalized communications. Founded in 1996 and headquartered in Seattle, Washington, it plays a pivotal role in the global travel industry by connecting travelers with diverse accommodations, transportation, and experiences.